Brad Lyle

Strategic Communications and Public Relations

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Manager, Corporate Communications

Pacific Blue Cross — 2002–2011

Created the communications department for Pacific Blue Cross from the ground up and implemented strategic and proactive campaigns to support new business growth and client retention.

Selected Accomplishments

  • Increased employee communication engagement empowering staff to deliver improved service and an elevated brand experience. Increased satisfaction from 75 to 85%, where 76% said they were better informed with improved knowledge about the business.
  • Increased client engagement by launching an online advisory panel and establishing two-way communications where 65% said communication topics were extremely or very relevant.
  • Established the firm’s crisis communication plan for business continuity, handling sensitive information, mitigating risks and providing media readiness.
  • Led the creation of the organization’s Corporate Social Responsibility framework and established a strong relationship with the Canadian Mental Health Association as the firm’s community partner.
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