A business leader who can help you
Elevate your brand with
world class communications
About me
I am a strategic marketing and communications professional with 15 years of demonstrated success developing and implementing creative communication strategies that build profile and brand awareness.
My passion is innovative storytelling and creating influential content across digital media and traditional media platforms that result in rich customer experiences and brand loyalty.
Specialties include:
• Strategic vision and planning • Writing key messages and developing channels
• Critical thinking and problem solving • Brand and product development
• Team leadership and people development • Inbound content and social media marketing
• Budget and project management • Crisis communications and issues management
My Expertise
My strongest skills and abilities differentiate me from others and will enable your business not only to succeed, but thrive.
Leadership
I will develop and empower the team to realize their full potential, executing integrated marketing communications that achieve business objectives and drive revenue.Strategy and Execution
I will align internal and external communication activities with your strategic business direction, market positioning, and value proposition enabling your business to thrive.Creativity
I think outside the box to develop compelling creative campaigns under deadline pressure that achieve business outcomes.Clear message development
A key strength is my ability to synthesize complex information into relevant messages that are easily understood and inspire your target audience to take action.Media relations
I develop proactive media strategies with clear metrics that will make your business shine and I will ensure readiness for times of crisis so issues are managed effectively. I can also coach your team for effective media interaction.Doing more with less
I can squeeze the most value out of any budget to create world class marketing and communications that will turn desired business objectives into achieved business outcomes.My Experience
Learn about my achievements delivering effective communications while helping to build one of BC's most influential and loved brands.
Director
2012-2015
Learn moreManager
2002-2011
Learn moreAsst. Manager
2001-2002
Learn moreWebmaster
2000-2001
Learn moreReccomendations
"Brad's work was exemplary leading our communications team during my 10+ years as CEO of Pacific Blue Cross. His ability to anticipate the firm's needs and provide trusted advice helped shape the firm's reputation and elevate our brand. Working with Brad was a pleasure and I could always rely on him to get the job done on time and on budget. He's one of the best."
Ken Martin —
Former CEO, Pacific Blue Cross
"Brad is very client oriented and nice to work with. He can understand very complex situations quickly and efficiently while keeping target on the specific needs of his business relations."
Vincent Lesage — Executive Director, Canadian Association of Blue Cross Plans
"Brad has deep business understanding, a strategic viewpoint, and a knack for distilling complex concepts down to where they are able to be understood and acted upon. His insights into people and culture are a tremendous asset in supporting any effort to align people to business objectives and outcomes."
Scott Boogemans —
Executive Director, Hospitality Industrial Relations
Executive Director, Hospitality Industrial Relations